¿Qué estás buscando?
About us

Get to know us

The beginnings

In the province of Alicante, the birthplace of the Spanish toy industry since the late 19th century, the firm Muñecas Antonio Juan was founded in 1958 in the town of Onil.

A modest family business, where three generations of toymakers converge and which, since then, has not stopped growing to become a world leader in doll manufacturing based on the principles of quality, tradition, and sustainability.

Craftsmanship with attention to detail

The proximity of all production allows us to control the quality of all processes, complying with the strictest European and American toy safety regulations, and to maintain close contact with our team.

Craftsmanship with attention to detail

The blend of tradition, modernity, and the expert hands of the best specialists in the art of toymaking has allowed us to evolve without losing our brand philosophy: offering customers the best value for money.

Experience, quality, and price

Our experience in the sector allows us to create products adapted to today’s market. This commitment to innovation and offering quality toys at a competitive price is the reason why, today, we export to more than 40 countries across five continents.

Design made in Spain

Throughout the entire manufacturing process, from the design of each component to the materials used, everything is carried out with care to result in exclusive dolls with 100% Spanish design and artisanal production that, in addition to being attractive, comply with the strictest European and American toy safety regulations.

Our values

“Committed to responsible play” is the claim that reflects our company philosophy and through which we promote an awareness campaign on the importance of sustainable development.

In this project, we do not want to overlook the important role that education plays in the environmental awareness of today’s society. For this reason, at Muñecas Antonio Juan, we are committed to education in values from childhood, as a fundamental step to promote awareness, attitudes, and the importance of small gestures from an early age to curb climate change and guarantee the survival of ecosystems.

This awareness work is carried out by disseminating content about our values and commitment to the planet through our website, the company’s social networks, and the publication of informative material for trade fairs; as well as through the distribution of information leaflets and labels that highlight the production of sustainable toys in our doll boxes.

Our Facilities

In 2019, we inaugurated new facilities in Onil (Alicante), the land where we were born, established ourselves, and where we want to continue growing in favor of the tradition and quality of our dolls.

The new plant, located in the Los Vasalos industrial estate, has resulted in a manufacturing capacity increase of up to 30% and has made it possible to have a new production line to accommodate the growth of the international market. The facilities are completed with an office area and a warehouse with which we have increased the square meters dedicated to finished products by 200%.

Do you have any questions or inquiries?
Contact us
Do you already have one of our Ariel or My First Antonio Juan early childhood dolls?

Now you can complete their experience with a personalized bib embroidered with the name of your choice. How to request it?

Send us an email

Send us an email to marketing@antoniojuansl.com indicating that you wish to request your personalized bib.

Include the following information:
  • Full name
  • Shipping address
  • Contact telephone number
  • Email address
  • Name you wish to have embroidered on the bib
Once we receive your request, we will prepare your personalized bib and send it to the address you have provided.

Conditions: Service available only for shipments to Mainland Spain. We do not ship to the Balearic Islands, Canary Islands, Ceuta, or Melilla. Price: €5 (VAT included). The price includes the bib, personalized embroidery, and shipping costs.

    Individual Contact

    Please provide your details and we will respond within 24 hours.

    Individual (Form tab)" />

      Your shop, with us

      If you have a physical or online business, tell us a little about yourself and we will look into a collaboration.

      Store / Business" />